Stories & Features
First, set intentions for how to develop, produce, and market your product, while also carrying out both technical and source-of-supply assessments to help you move beyond FFE (Fuzzy Front End)— the vague period between when an opportunity for a new product is considered for the first time. Then confirm that your product idea meets the benchmarks for your company by ensuring it solves a problem, is scalable, is something customers will buy, and fits the interest and expertise of your company. Moving forward, actions and deliverables should also include the following:
In addition, use the checklist below to help define potential product ideas.
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