Stories & Features

Defining Your Products Checklist

Feb 20, 2023 by IDEX Health & Science

defining your products checklist for new product development

First, set intentions for how to develop, produce, and market your product, while also carrying out both technical and source-of-supply assessments to help you move beyond FFE (Fuzzy Front End)— the vague period between when an opportunity for a new product is considered for the first time. Then confirm that your product idea meets the benchmarks for your company by ensuring it solves a problem, is scalable, is something customers will buy, and fits the interest and expertise of your company. Moving forward, actions and deliverables should also include the following:

  • Product definition, specifications, and technical concept
  • Customer benefits and testing data
  • Market trends research and information
  • Business plan and product mission statement
  • Development schedule and budget

In addition, use the checklist below to help define potential product ideas.

When brainstorming product ideas, ask yourself and your team the following questions:

  • Who is our customer?
  • What are specific customer needs that our product can satisfy?
  • Who else would be interested in our product?
  • What does our customer information say about how they will use our product?
  • Where / how will our customers use our product?
  • What benefits will this product deliver to our customers?
  • How much do we expect our customers to pay for our product?
  • What features will our product include?
  • What technology will our product need to support it?
  • What is our product’s advantage over the competition?
  • How would we position our product in the market?

Download our New Product Development White Paper for More Resources

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