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    Why Lead Generation is Only One Piece of the Marketing Puzzle

    Article obtained from Photonics RSS Feed.

    Take a step back from your computer screen and think about how many emails you receive each day. Now of those emails, how many of them are trying to sell you something? Perhaps it’s a new market report, or a cheap flight to Europe, or even new CRM software. How did you end up on this mailing list? Well, somewhere along the way, these companies paid good money to get your contact information.

    So, no big deal right? You just delete the unwanted emails in your inbox and move on to the items that you are actually interested in. But wait a minute; if you’re a marketer, you’re probably wondering why your prospects are interested in some email offers and completely disregard others.

    Great question! The answer, quite simply, is good…

    READ MORE
    Feb, 17 2020 |

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