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“Trust leads to approachability and open communications.” — Scott Weiss
In today’s B2B marketplace there are more brands than ever vying for market share, and building trust with potential customers is absolutely crucial for success.
One key way to build trust with your customer base is to actively promote your brand and your key benefits through advertising in trusted and established mediums.
According to an Ofcom Communications Market Report in 2018, there’s one media channel that consistently outperforms all others when it comes to consumer trust. It’s magazines — 80% rank magazine media as the most trusted source for news. In fact, brands that advertise in print are not only…READ MORE