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Eye-tracking technology company Smart Eye and emotion-monitoring software company Affectiva entered an agreement in which Smart Eye will acquire Affectiva for $73.5 million. The acquisition strengthens Smart Eye’s position in the automotive interior sensing market, as well as the media analytics and human factors research markets. The deal is expected to close before the end of June 2021.
Born out of the MIT Media Lab, Affectiva has been a pioneer in the field of “Emotion AI,” which uses computer vision and audio-processing software to understand human emotional states by tracking and interpreting facial and vocal expressions. Applied to the automotive sector, the technology is known as “interior…READ MORE