The views, information, or opinions expressed in the Industry News RSS feed belong solely to the author and do not necessarily represent those of IDEX Health & Science and its employees.

    Sales and Marketing — Two Sides of the Same Coin.

    Article obtained from Photonics RSS Feed.

    If you had an unlimited advertising budget, what would you say in your advertising campaign? It would probably sound something like your company’s best sales pitch.

    The entire purpose of an advertising campaign is to increase sales, so why not think of your advertising campaign as your best salesperson? All of your best talking points should be included so that your ad will generate interest.

    On the flip side, your sales pitch should reflect your marketing in its simplicity and brevity. You wouldn’t fill your advertisement with something like your company history, so why bother with that in your sales pitch? Our company was founded in 1954, and guess what? NOBODY CARES! It’s all about what you can do for the…

    Oct, 17 2019 |

    IDEX Health & Science is the global authority in fluidics and optics, bringing to life advanced optofluidic technologies with our products, people, and engineering expertise. Intelligent solutions for life.