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In the lexicon of over-applied marketing jargon, somewhere in between “smarketing” and “synergy,” you’ll find the word “solutions.” It’s common parlance for marketing folks because a solution sounds more salable than a product or service. Solutions equate with answers, and answers sell.
And yet, businesses cannot develop valuable solutions if they are inattentive to the market’s burning questions, which helps to explain why, in the U.S., the business sector funds about 70% of overall research and performs 73% of the work, according to the National Science Foundation (NSF).
The NSF further reports that the U.S. business sector leads in applied research, both in terms of funding…READ MORE