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Today’s digital tools dominate our marketing programs; however, the principles of marketing remain the same. Think of marketing like a fishing trip. The more you know about your market, the easier it is to make the catch. Answer these questions: Where do your prospects swim (geography), what are the right vehicles to reach them (media), what lures should you use (promotion and creativity), what are their habits (commonalities)?
Find Your Fishing Hole
First of all, decide where you’re going to go fishing for customers. Target your market by grouping customers with similar characteristics. Define and chart market commonalities by demographic and socioeconomic segmentation (gender, age, income, occupation, education, household…READ MORE