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    Inbound and Outbound Marketing

    Article obtained from Photonics RSS Feed.

    Inbound and outbound marketing are common terms in today’s B2B advertising landscape. But what is the real definition of each and is one more important than the other? Let’s start with a simple explanation of each:

    Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, and search engine optimization (SEO).

    Some sources of inbound marketing are: Company website and content Ad words Social media Topical blogs Buyers’ guides Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience via display ads, e-blasts, and sales calls.

    Some sources of outbound marketing are:…

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    Aug, 20 2019 |

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