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1. Consistency is key
Your word choice, aesthetics, and values should all be easily communicated through your different media channels. For example, make sure that the color used in your display advertisements is the same as the booth for your next trade show. If you have several company catchphrases, pick one and stick with it. The easiest way for a prospect to lose interest is to confuse them with what exactly it is that you do.
A recent article written by Forbes even agrees that consistency is the key to effective branding.
If your financial advisor told you to put all of your money into just one stock, you would promptly fire them. Take advice from most real-world financial advisors and…READ MORE