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    Case Study: Growing Sales Through Brand Awareness

    Article obtained from Photonics RSS Feed.

    The Company

    Admesy was founded in 2006 in the Netherlands. It offers a broad range of test and measurement instruments focused on color and light measurements for in-line production process environments. Their product range includes spectrometers, colorimeters, light meters, light sources, imaging colorimeters, and related accessories for use in display measurements, SSL/LED measurements, OEM spectrometry, and analysis measurements. In just over a decade, Admesy has grown, with 35+ employees at offices in Europe and Asia, as well as a worldwide network of distributors.

    The Challenge

    Despite manufacturing competitive products that were similar to or even better than the competition, Admesy experienced slower and sometimes…

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    Jan, 22 2020 |

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