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Article obtained from Photonics RSS Feed.
1. Don’t focus on what it is. Focus on who it is for.
Whoever said “if you build it, they will come” clearly has never tried to sell a new product before. This may seem counter intuitive, but when you are launching a new product, the last thing you should be focusing on is the product itself. You should be focusing instead on the people who will be using the product instead! For example — don’t just promote the laser’s power. Talk about what that power can mean for those using it.
2. The specs are important. The applications are crucial.
Simply showing off the specs of a new product is not enough to generate real interest. People might say “hmm, that’s cool”, but unless…READ MORE