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“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos
1. Better Sales Outreach
Decision makers get bombarded with offers from salespeople every week, and it is no surprise that they do not take every call or answer every email. Which calls and emails do they respond to? The ones from the companies that they have heard of! This kind of brand awareness does not happen overnight, but it is never too late to start putting your brand out there. Once people know who you are and what you do, it is much easier for them to be interested in how you might be able to help them.
2. Increased Trade Show Attendance and Organic Search Traffic
Walk into any major trade show and you will…READ MORE