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Article obtained from Photonics RSS Feed.
Collecting and analyzing data about your customers is an important step in any marketing plan. Every July, Photonics Media has Signet Research, an independent research firm, survey the readers of Photonics Spectra magazine — your potential customers. As you plan for 2021, here are the key findings from the 2020 reader survey:
1. The average age of the photonics industry professional is 55 years old.
2. Each reader spends an average of 1 hour and 2 minutes with each issue.
3. 94% of readers are involved in the purchasing process at their organization.
4. Readers of Photonics Spectra authorized or directly influenced an average of $26,847 in expenditure for the purchase of products and services at their…READ MORE