IDEX Health & Science

Welcome, Guest: Login or Register  |  My Cart

June 2016

Semrock Announces Distribution Partnership with AVR Optics

By Heidi Lechner June 21, 2016


For further information, please contact:
Heidi Lechner
Tel: +1 707-588-2160

Semrock Announces Distribution Partnership with AVR Optics

Rochester, NY, July 5, 2016 — Semrock, a unit of IDEX Health & Science, LLC, has entered into a supply agreement with AVR Optics ( for the distribution of its optical filters and optical mirrors within the United States and Canada. AVR Optics was founded by a team with deep experience in the Life Science and Analytical Instrumentation markets and offers a tremendous extension to the Semrock sales support team. AVR will primarily focus on educational institutions and government research labs in the Eastern half of the United States and Canada.

“We truly felt that this was a great opportunity for us to improve our customer service,” stated Mike Ransford, the General Manager at Semrock. “We take great pride in the quality of our products and the service levels we have been able to achieve in the optical filter industry. As we continue to expand, we wanted to make sure we could enhance the level of support we are able to give to the university and research communities. Having a partner like AVR, that shares our values and our commitment to excellence, will be a great benefit to researchers, microscope end-users, engineers, and students. We think of AVR as a true extension of our factory.” 

Recent Posts


Subscribe to Our
News Bulletin


Custom Path

Partner with IDEX Health & Science on the optimization and validation of your fluidic pathway.

Our Catalogs

Get our new Optofluidics Catalog. Browse our fluidic and optical products and explore our pathway capabilities.

Contact Us

Locate a Distributor or Contact Us, or find us on social media:  LinkedIn  YouTube  Twitter